Vera Zhurba

Category: User Experience

  • Is Your Website Losing Customers? 10 Common UX Mistakes and How to Fix Them. Part 2

    Is Your Website Losing Customers? 10 Common UX Mistakes and How to Fix Them. Part 2

    In the previous blog post, we discussed the following UX mistakes:

    1. Confusing Navigation
    2. Slow Loading Times
    3. Non-Responsive Design
    4. Poor Readability
    5. Ignoring Mobile Users

    Want to see how to fix those mistakes? Then navigate to the “Is Your Website Losing Customers? 10 Common UX Mistakes and How to Fix Them. Part 1” blog post.

    In continuation, we will take a look at the rest of the top 10 common UX mistakes that make you lose customers. Let’s go!

    6. Lack of Clear Calls to Action (CTAs)

    Users need to know what you want them to do next. Vague or missing CTAs leave them directionless.

    Fix: Use clear and compelling action verbs (e.g., “Shop Now,” “Learn More,” “Contact Us”). Make your CTAs visually prominent with contrasting colors and sufficient size. Place them strategically where users are likely to take action.

    7. Ignoring User Feedback

    Your users are a goldmine of information. Ignoring their complaints or suggestions means missing opportunities for improvement.

    Nestle displayed a button labeled Feedback on the right side of all its pages

    Fix: Implement feedback mechanisms (e.g., contact forms, surveys, social media monitoring). Actively listen to and analyze user feedback. Use it to inform your design decisions.

    8. Intrusive Pop-ups

    While pop-ups can be effective for specific purposes, overly aggressive or poorly timed pop-ups can be annoying and lead to immediate abandonment.

    Fix: Use pop-ups sparingly and strategically. Be sure they are easy to close. I would recommend that you think twice before using pop-ups.

    9. Inconsistent Design

    A website with inconsistent branding, typography, and UI elements can feel unprofessional and untrustworthy.

    Fix: Develop a style guide and adhere to it across all pages. Maintain consistency in colors, fonts, button styles, and overall visual language.

    10. Neglecting Search Functionality

    A robust and easy-to-use search bar is essential for websites with a significant amount of content.

    Fix: Make your search bar prominent and easily accessible. Implement intelligent search features like auto-suggestions and typo tolerance. Ensure search results are relevant and clearly presented.

    Investing in good UX is not just about aesthetics…

    Investing in good UX is not just about aesthetics; it’s about creating a positive and efficient experience that builds trust, encourages engagement, and finally drives business growth. Don’t let poor UX silently sabotage your success – make user-centricity a priority in your web design strategy.

    Let’s improve it together

    Want a website that delights visitors and drives conversions? If UX design isn’t your focus, I can help. Contact me to discuss your site and how we can improve the user experience together.

    Contact me
  • Is Your Website Losing Customers? 10 Common UX Mistakes and How to Fix Them. Part 1

    Is Your Website Losing Customers? 10 Common UX Mistakes and How to Fix Them. Part 1

    Think of your website as your digital storefront. Just like a badly laid-out shop can prevent visitors from entering, a website with poor User Experience (UX) can drive potential customers away. You might have fantastic products or services, but if your online presence is frustrating to navigate or slow to load, you’re likely losing business without realizing it.

    So, is your website pushing customers towards your competitors? Let’s explore common UX mistakes and how to fix them.

    1. Confusing Navigation

    Imagine entering a store where you can’t find the aisles or the checkout. That’s how users feel on a website with unclear or inconsistent navigation. A logical and intuitive menu structure is crucial.

    Fix: Implement clear, concise labels. Keep your main navigation simple (ideally under seven items). Provide consistent placement across all pages. Use breadcrumbs for easy orientation on deeper pages.

    2. Slow Loading Times

    In today’s fast-paced digital world, patience is a virtue few online users possess. If your website takes more than a few seconds to load, visitors are likely to abandon it.

    Fix: Optimize images. Leverage browser caching. Minify CSS and JavaScript files. Consider a Content Delivery Network (CDN).

    3. Non-Responsive Design

    A significant part of online traffic originates from mobile devices. And if your website doesn’t adapt seamlessly to different screen sizes, it is a major turn-off.

    A visual example shows how a non-responsive design looks on a mobile screen (image on the left) and how it should look on a mobile screen (on the right)

    I remember those times when you needed to scroll the webpage horizontally on your phone because nobody had in mind that users would visit their website from a mobile device. The funny part is that there are still websites like those in the wild.

    Fix: Adopt responsive design principles. Ensure your layout, text, and images adjust fluidly to various screen resolutions. Test your website on different devices.

    4. Poor Readability

    Walls of text, tiny fonts, and low contrast can make your content difficult to read. Users are looking for information quickly and easily.

    A visual example shows an image with high contrast between text and background, and a low contrast image

    Fix: Use sufficient white space. Choose legible font sizes and styles. Ensure a strong contrast between text and background colors (aim for WCAG compliance). Break up large blocks of text with headings, subheadings, bullet points, and visuals.

    5. Ignoring Mobile Users

    Beyond just being responsive, the mobile experience needs specific attention. Cluttered layouts, tiny buttons, and complex forms are painful for smaller-screen users.

    Fix: Prioritize mobile-first design. Simplify navigation for touchscreens. Make buttons and interactive elements large enough to tap easily. Simplify forms and minimize required fields.

    Transform your website from a potential customer repellent into a powerful conversion tool by addressing these common UX mistakes.

    Read the second part of the “10 Common UX Mistakes and How to Fix Them.”

    Stop losing customers due to poor UX.

    Don’t have the time to fix it yourself? Contact me for a professional website analysis and expert solutions to boost your conversions

    Contact me